For week 3 I had to research the internet to find out information about the website DFS. The website that I used to find out the information about the www.dfs.co.uk was www.alexa.com. The image below shows clearly that DFS is UK based company and is visited mainly within the United Kingdom.
www.dfs.co.uk has an estimated 440,000 monthly visits. According to Alexa, dfs.co.uk has a worldwide rank of 50,484, and has 162 external websites linking to it.
Compete.com shows that homebase.co.uk is the best competitor between dfs.co.uk and Harvey’s. DFS is not one of the biggest competing furniture company but maybe over time DFS can begin to pick-up like Homebase who are exceedingly more popular to the nation than DFS.
Dfs.co.uk is not like any other purchasing website. DFS allows the customer to view all the different types of furniture they have to offer but they require that the customer places their order over the phone rather than online. The image below allows the customer to select what sort of furniture they would like to choose.
Once the customer has chosen what furniture they like then they are given the option to order direct. This means that they can ring up about the furniture if they want to buy it or to ask DFS to ring the customer at a time that suits the customer. This is illustrated in the image below.
DFS uses all forms of media that attract the intended audience. They use internet, radio and television to advertise all their products. However if DFS was to use the option of selling their products online instead of making their customers call the company then they would realise that their viewers rating through their website would dramatically increase.
