For Week 7 of my blog i had to assess how easy it is to find my chosen website using a search engine. One of the main search engines used daily by people across the UK is Google. Because of this reason i am going to review how easy it is to find the website DFS.co.uk through the Google search engine.
To begin with I searched ‘DFS’ in the Google search bar. The very first result I received with this search was a paid advertisement from DFS, www.dfs.co.uk. This allowed me to understand that DFS like to display their homepage immediately. At this time of the year DFS are displaying the DFS winter collection advertisement. The next result I received was from www.google.co.uk/finance. This was checking the finance for Discover Financial Services (NYSE), this is a credit card issuer in the United States. The next two advertisements was again for DFS. One on the links was advertising the homepage and the other was advertising Leather sofa’s in DFS, www.dfs.co.uk/sofas/leather-sofas.
I then entered ‘sofas’ in the Google search bar. For this result i received three paid advertisements. The first paid advertisement was Sofa Clearance Sale, www.nabru.co.uk/sofas. The second paid advertisement was www.sofasworld.co.uk/sale_on and the third paid advertisement was www.dfs.co.uk. The first two websites are competitors . The next result that appeared after the paid advertisements was www.dfs.co.uk. The next four results were www.ikea.com/gb/en , www.argos.co.uk , www.tesco.com and www.furniturevillage.co.uk/sofas-and-chairs . These again are competitors of the DFS Company.
For my final search I entered a specific type of sofa that is available from DFS. I entered ‘Baretta 3 Seater Leather Sofa’ into the Google search bar. Immediately Google recognised that this sofa was available at DFS. The first three results were linked to the DFS website. www.dfs.co.uk/sofas/half-price/baretta , www.dfs.co.uk/sofas/christmas-delivery/baretta/7595/large-image and www.dfs.co.uk/sofas/leather-sofas . From this, it is easy to acknowledge that DFS is an easily found website through the Google search engine. The search engine will always provided the competitor’s sites but DFS is a site which will usually appear first on the Google search page.
